Networking Beyond LinkedIn

Networking can get a bad reputation. It can feel stiff, scripted, or sometimes even desperate. The idea of reaching out to a stranger or making small talk at an event makes many people cringe. Yet, the value is undeniable, because professional growth often comes down to the people met along the way, not just the skills on a résumé.

The problem is that networking is often treated as a transaction. Someone connects, makes a big ask, and then disappears. That approach doesn’t leave either person feeling good. Networking works best when it feels like relationship-building. Think of it less as collecting contacts and more as creating a small circle of trusted voices.

One example comes from a medical student who was nervous about reaching out to a visiting doctor after a lecture. He debated for a while, nervous to come off as intrusive, but he chose to send a simple thank-you and ask a question about the physician’s specialty. That small gesture turned into something much larger: research opportunities, ongoing mentorship, and introductions to other professionals in the field. What started as a single email became a door into a community, proving that genuine outreach can open unexpected paths, even though it was intimidating.

Here's a secret... Real connections don’t require grand gestures. They grow in ordinary places like community events, alumni groups, and even casual conversations or day-to-day work with people seen regularly. They also grow online when there’s genuine engagement rather than a generic message. A quick follow-up after meeting, a kind note of congratulations, or sharing something helpful can go a long way in building trust.

Networking also shows up closer to home. Many companies will put extra weight on candidates who come in as referrals from current employees. That means a quick conversation with a friend, classmate, or former coworker might carry more influence than submitting an online application. Even a small connection can move someone from the middle of a résumé pile to the shortlist for an interview.

Simple ways to make networking feel better

• Don’t lead with an ask: Instead, introduce yourself and explain why the other person’s work caught your attention.

• Send a unique, non-generic message: A personal detail shows genuine interest.

• Follow up politely and warmly: This keeps the connection alive.

• Don’t think you have nothing to offer! Support, encouragement, and kindness are valuable in every interaction.

Networking works best when it feels natural. A thank-you, a quick follow-up, or a conversation with someone already in your circle can grow into something much bigger over time. Those steady connections are what carry people forward in their careers. Connect with our team at Panaro Group to tap into our network of companies across many industries and discover your next opportunity!

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